On Thursday, CEO Elon Musk divulged loads of information about the next two vehicle categories he plans to conquer and did so in typical fashion, with four concise tweets.
Skeptics of the company's program say that Tesla's growth targets are too high and that other firms' hybrid models compete intensely with the Model 3 sedan.
Tesla CEO Elon Musk is saying it's "seriously next level".
Yes, the company is burning through cash and sets unrealistic production deadlines, he said, but "because of its superior products, loyal shareholders, and inspiring mission, (Tesla) remains unscathed".
Tesla's chief technical officer, JB Straubel, has also discussed the role Tesla could play in the trucking industry. The current head of Tesla's semi-truck efforts, Jerome Guillen, used to helm Daimler's Cascadia truck program.
Make of that what you will.
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Musk shared his message on Twitter amid the investors' criticism that the electric automaker's board isn't sufficiently business diverse.
At this stage, little is known of either except they are expected to be all-electric like all of the products from the company which eschews petroleum power.
Daimler is testing the vehicle, which can drive 124 miles on a single charge, on public roads in Germany. The company said at least 375,000 customers have put down refundable $1,000 deposits on the vehicle.
Tesla also plans to build a self-driving, electric bus, Musk wrote in his "Master Plan", but he has yet to disclose a timeline for that project. In a tweet on Wednesday, he said, "This investor group should buy Ford stock".
The rise in Tesla's value was partly helped by recommendations from analysts. Tesla Motors overtook General Motors to become the biggest U.S. automaker by market capitalization April 10, 2017, a sign of how Silicon Valley has captured investor excitement at Detroit's expense. He is such a fan, in fact, that he has put down deposits to buy two Model 3 compacts once Tesla starts making the auto this year. He added that the Tesla has been looking for independent Board members since its merger with SolarCity (NASDAQ: SCTY) and will announce their names soon.