40 fire tenders tackle massive fire at Grenfell Tower in London

Smoke billows from the tower block on Wednesday morning

London Fire: Fearne Cotton supports neighbours around Grenfell Tower as she takes to Twitter to pray for those involved in the West London blaze

ORIGINAL STORY 8.30am: Sadiq Khan has condemned the "bad advice" given to the occupants of the Latimer road tower block, which became engulfed in flames in the early hours of this morning.

"These questions are really important questions that need to be answered", Khan said.

"I looked out and I could see the fire travelling up the block".

"I saw people flying out of their balconies and windows".

"We could see a lot of children and parents screaming for 'Help!"

"There were screeches and there was a lady frantically gesturing out of the window and screaming that she was about to throw the baby", she told HuffPost UK. "A gentleman ran forward and managed to grab the baby".

Survivors were still reportedly being pulled from the block nine hours after the blaze started.

"We can see how quick the fire spreads via the external panels". He says there was heavy smoke in the hallway and he couldn't find the stairs. Daffarn said residents had complained for years to Kensington and Chelsea Council about the building's safety, to no avail.

A blog post from Grenfell Action Group in November said "only a catastrophic event" would expose the concerns residents had.

Were there communal fire alarms?

Writing to her 7.39m followers, Fearne wrote: "Praying for all those involved in the west London fire today".

London Fire Commissioner Dany Cotton told reporters: "This is an unprecedented incident".

As fire crews continue to battle a massive blaze at block of flats in north Kensington, residents who made it safely out of the inferno have spoken of their terrifying experiences.

Others searched for information at makeshift centers set up at churches and recreation centers.

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A man who lived on the 17th floor of the block, identified as Methrob, told LBC Radio: "I heard the fire trucks and so I was alerted that something was going on".

Many people at St.

London Fire Brigade said around 30 flats near the scene had been evacuated and a cordon was in place.

Ubah Yusuf said she and her neighbors, who lived close to Grenfell, would ask their building manager about their own tower block.

He says it was frightening but people are being cared for well. It is not clear if people are trapped inside. Clouds of smoke rose into the sky as firefighters sprayed water onto floors within reach of appliances on the ground.

A fire was reported at the Grenfel Tower at 00:54 BST on Wednesday morning.

Forty fire engines and around 200 firefighters from four different fire stations tackled the blaze, for which the cause remains unknown.

London ambulance services are responding to a major fire burned in west London.

The London Ambulance Service said earlier it sent "a number of resources".

Police said: "At this stage we are aware of two people being treated at the scene for smoke inhalation".

According to latest updates, London medics have treated 15 people for smoke inhalation.

"London Fire Brigade's Control room took multiple calls, with the first being received at 00.54am The first fire crews arrived on the scene in under six minutes and were faced with a rapidly developing and incredibly complex fire".

The cause of the fire is not yet known.

Crews wearing breathing apparatus have been working under extremely hard decisions.

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