"It" Dominates US Friday Box Office, Quickly Breaks September Opening Weekend Record

Box Office: Spider-Man Surpasses Wonder Woman While 'IT' Impresses

IT Smashes OZ Box Office Record For Horror Films

The movie's Friday take alone was bigger than the previous September crown holder, "Hotel Transylvania 2", which pulled in 48.5 million US dollars for the three days in 2015, according to the Hollywood Reporter. The record was previously held by Hotel Transylvania 2, which opened in 2015 with $48.5 million.

It's opening is the third biggest of 2017, only behind Beauty and the Beast and Guardians of the Galaxy Vol. 2. Annabelle, whose origin story of a possessed doll that terrorizes families is told in "Creation", was first introduced in "The Conjuring" series before receiving her own stand-alone movie in 2014.

With an outcome of $117.2 million, "It" will reach even with Spiderman: Homecoming, which made $117 million during its opening weekend.

"It" earned a fresh rating on Rotten Tomatoes of 87% and a B+ CinemaScore.

Whatever the reasons for that specific release date, IT has stormed ahead of the competition and landed at number one on the box office this week, taking an utterly shocking $117m domestically, with a global total of almost $180m.

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With such a big box office opening, I'm betting Warner Bros. and New Line will be fast-tracking this movie to start shooting as quickly as possible. A group of young kids face their biggest fears when they seek answers to the disappearance of children in their hometown of Derry, Maine.

That leaves Open Road's "Home Again" trailing far behind. It has captured an astounding 86% of the overall box office share. And "Wind River" caps the top five with an anticipated $3.2 million from 2,890 theaters. The former offers strong opportunities for festival favorites and more adult oriented dramas to gain a foothold at the box office with less blockbuster competition (anticipated sequels like Justice League and Thor: Ragnarok won't arrive until November), while Halloween remains the obviously flawless moment for horror films to flourish.

"'It" put some much-needed air back in the box office balloon", said Paul Dergarabedian, senior media analyst at comScore (SCOR).

But it's also not terribly hard to see how this success came together.

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