Amazon pop-up to open at metro Detroit Whole Foods Market store

The Whole Foods box at a Whole Foods Market in San Francisco California

Amazon will sell Echo, other electronic devices at Whole Foods stores

Amazon isn't waiting until the new year to make major changes at Whole Foods Market.

The Whole Foods store in Rochester Hills will be among a handful of stores across the country to host a staffed Amazon pop-up store.

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In addition to getting to know Alexa and test-driving some of Amazon's best-selling devices, Whole Foods customers will get a head start on their holiday gifting by taking advantage of upcoming Black Friday deals. According to the report, Amazon's focus will be to reinvent consumers' shopping habits and soften the transition across the company's multiple platforms. Whole Foods announced the Amazon pop-ups would also be launching in stores in Illinois, Michigan, Florida and southern California. The two are teaming up to offer in-store discounts on Amazon devices, including the Amazon Echo, Echo Dot, Fire TV, and Fire tablets, at over 100 Whole Foods stores. It doesn't take a genius to see more synergies on the horizon. He has recently added Prime Now and AmazonFresh to his responsibility.

Mastering food delivery has not yet come easy for the online giant. Kessel's leadership is displaying an acute awareness of the market, as he was reportedly responsible for the company scaling back some delivery services in specific zip codes.

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