Reports of a free, ad-supported Amazon video service resurface

Report: Amazon is Working on A FREE Ad-Supported Version of Prime Video

Reports of a free, ad-supported Amazon video service resurface

Amazon is no stranger to cheaper ad-supported versions of many of its products - for example, you can score a cheaper Kindle that has ads on the its lockscreen but basically functions just like a regular ad-free Kindle. This time around, sources say Amazon has been engaging in talks with both movie studios and TV production companies over getting content for the service.

Amazon expects more kids programming and lifestyle programming would fill out the free streaming programming, which would be a draw for people seeking that type of programming.

Amazon could soon have a new weapon in its war against Netflix, as the online retailer is supposedly in the process of developing an ad-supported streaming video service.

There has been the occasional advert on Prime Video so far, but mostly for Amazon's own services.

On the programming front, of course, Amazon is going through a profoundly rocky period marked by multiple sexual harassment allegations and other misconduct that prompted the departure of Amazon Studios chief Roy Price, which was followed by the exit of other top execs.

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Amazon has been extremely bullish in the media market; the company already offers two different tiers of its music streaming service to customers, meaning it's not all that unrealistic to see two tiers for video streaming.

According to the publication, Amazon may be looking to share ad revenue and subscriber information with partners in order to fund this new venture.

Now, users will be able to save that $99 a year and watch Amazon Prime for free as long as they're willing to sit through a slate of ads. This way, the company will not dilute the subscription-based Prime Video offering. According to AdAge, even Apple has outbid Netflix for a new series starring Jennifer Aniston and Reese Witherspoon.

While Amazon is increasingly becoming interested in advertising, the company has tended not to share its own data with third parties.

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