This is a big jump from the 2.8 million units shipped previous year.
Smartphone makers Huawei and Samsung also make their own series of smartwatches, some of which are created to rival the Apple Watch, but have had to contend with 6% and 5% share, respectively. "Apple and Samsung are increasing user stickiness and brand loyalty by adopting an ecosystem strategy, which includes wearables and audio accessories".
Apple is once again the biggest selling producer of wearables after its third-generation Apple Watch, released in September, helped it pip China's Xiaomi to the post. He said that watch sales increased by 50 percent for the third consecutive quarter as people are more inclined toward health services. This meant overall wearable market shipments declined 2% to 17.3 million units, in what is traditionally a slow quarter as consumer hold off on purchases until the Christmas period.
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Despite strong shipments, the Apple Watch Series 3 did not reach its full potential in Q3.
Offering a "tetherless" experience along with highlighting the health features of the app has surely worked in favor of the USA firm.
Apple CEO, Tim Cook, commented on its smartwatch sales in the company's most recent earnings report. "In fact, our entire wearables business was up 75% year over year in the fourth quarter and in fiscal 2017 already generated the annual revenue of a Fortune 400 company". In most of the markets, only the Wi-Fi version of the Watch Series 3 is available.
One of the reasons for the Apple Watch doing well in the quarter is the boost received with the launch of the Apple Watch Series 3 in September. "Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers' doubts about the cellular smartwatch not appealing to customers", Canalys Analyst Jason Low said. The research firm believes that the carriers underestimated the demand for the cellular version. While the wearables industry was down by three per cent, that is less than would be expected for the third quarter and would suggest that we are in for strong holiday sales figures. Year to date, the stock is up over 49%, while in the last one-month, it is up over 10%.