Not a surprising sticking point for Nintendo, especially considering the teensy little shadow hanging over this whole deal: the 1993 Super Mario Bros. movie.
One of the biggest names in videogame history may be returning to the big screen The Wall Street Journal reports that Universal Pictures' Illumination Entertainment (Despicable Me, The Secret Life of Pets) has almost completed a deal with Nintendo to create a new Super Mario Bros. big screen adventure.
Futher details on how the famous pair of plumbers will be making their jump to the big screen are scarce, with the film still in the early development stages.
Illumination Entertainment, makers of movies such as, the Despicable Me franchise, and The Lorax, have been talking to Nintendo for more than a year about the movie.
A Nintendo license has been a much-desired prize among movie studios for years, and Forbes movie columnist Scott Mendelson says "An animated "Super Mario Bros" movie would be a license to print money, operating as a kind of multigenerational nostalgia-fest".
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The production company has reportedly been in talks with the Japanese game publisher since previous year, and is working on a deal that would put the popular gaming franchise to cinemas.
"The timing for a potential 'Super Mario Bros.' film couldn't be better since franchises from Star Wars to Marvel to Harry Potter are the current coin of the realm in Hollywood, scoring big buzz and big box office numbers".
More than 20 years on from the last time Nintendo attempted to have a studio produce a film based on its most beloved of characters, it's looking to do so again. Recently, the company teamed up with Vans and Uniqlo for some Nintendo-themed line of clothing, and inked a deal with Universal to build an array of Nintendo-themed park attractions.
Sources close to the talks said the biggest hurdle for Universal Studios (which owns Illumination) is convincing Nintendo that it will retain a satisfactory degree of creative control.
Then there are those of us among us who look at Super Mario Brothers as the start of a 25-year failed quest to compete with their kids at videogames, but that's another story entirely.