"From a discipline standpoint, even though it's moved up, transaction prices moved up along with it."Industrywide, November sales ran at an annualised rate of almost 17.5 million units, outpacing analyst estimates, preliminary data from researcher Autodata show".
"Employment continues to grow at a solid pace, wage growth will accelerate and consumer confidence just hit a 17-year high, so industry sales should remain strong", said GM chief economist Mustafa Mohatarem.
Automakers were offering an average of $3,700 to $3,800 in incentives per vehicle in November.
But at GM, sales fell to 245,387 vehicles, down 2.9 percent and falling far short of Edmunds' forecast for a 1.8 percent gain.
USA sales of new cars and trucks rose 1 percent to almost 1.4 million, according to Autodata Corp., a market analysis firm.
The Audi Q5 compact utility vehicle enjoyed a double digit sales increase, helping the automaker to its 83rd consecutive monthly USA sales increase.
Hyundai Motor Co. sales fell 9 percent to 55,435 vehicles.
Toyota posted a surprise 3 percent drop in November sales, dragged down by a 20 percent plunge in passenger vehicle deliveries for its luxury brand Lexus.
Honda reported a total USA sales increase of 8.3%, to 133,156 units, for November compared to the same month in 2016.
GM said in a release that sales to commercial and government fleets rose 7%, driven by a 30% increase in full-size pickup sales and a 35% increase for the Chevrolet Tahoe Police Pursuit Vehicle.
"Prices are being driven higher by the shifting sales mix away from cars, which now stands at just 34 percent and is trending downward", he said in a statement, noting that SUV sales were running counter to the overall downward trend. Luxury Lexus sales were down 7 percent.
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Honda Motor and Ford Motor reported bigger United States sales gains than expected for last month as big rebates and cut-rate financing offers lured buyers into showrooms. The two auto makers said planned reductions in sales to fleet buyers, including rental vehicle companies, hurt sales and retail demand remains steady. Among its SUVs, Honda's CR-V and Pilot both had a strong month.
The company saw significant sales increases for its all-new Impreza and Crosstrek, even as Subaru's formerly best-selling Outback has declined.
For GM's best-seller, the Chevrolet Silverado pickup, deliveries were up 3 percent, from 45,280 deliveries in November 2016 to 46,441 last month.
Honda and Ford reported bigger US sales gains than expected for last month as big rebates and cut-rate financing offers lured buyers into showrooms.
Volkswagen's sales dropped 1.6 percent as it continues to rebuild its reputation after its diesel emissions scandal.
Auto buying site Edmunds.com predicted November sales will rise 3.5 percent over previous year to 1.4 million vehicles.
Ford Motor Co. also had a strong month in November as it reported a sales increase of 6.2%. But sales fell for the company's Ram, Jeep, Dodge and Fiat brands.
Fiat Chrysler Automobiles N.V.'s sales for the past 5 years rolls at *tba, exhibiting an EPS growth from quarter-to-quarter at 268.20%.
Nissan delayed its release of USA sales figures for the month until Monday because of a mechanical failure that caused a systems outage.
Industrywide, November sales ran at an annualized rate of almost 17.5 million units, outpacing analyst estimates, preliminary data from researcher Autodata Corp. show.