McDonald's is ditching its McPick 2 for $2 menu in favor of a return to its more traditional dollar menu.
To start off in 4 Jan, Mc Donald's will be launching its Dollar Menu for $1, $2, and $3 at various locations worldwide, replacing one of its item called the "McPick 2". As it is now, the new McDonald's dollar menu won't include any type of french fires.
McDonald's is bringing back its legendary Dollar Menu. sort of. But the move hurt sales as customers went elsewhere for low-cost fast food.
McDonald's will offer Sausage Burrito, McChicken, Cheeseburger, and any size soft drink for $1, small McCafe drinks and bacon McDoubles for $2 and Happy Meals and triple cheeseburgers for $3. "This is a competitive market".
It tested other names, but customers liked the Dollar Menu one best, said Chris Kempczinski, who oversees McDonald's Corp.'s USA business.
Your dollar is about to go a little farther, as two popular fast food chains just announced new dollar menu updates.
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The new dollar menus, set to debut on January 4, include any size soft drinks and cheeseburgers for $1, small McCafe drinks and bacon McDoubles for $2 and Happy Meals and triple cheeseburgers for $3, McDonald's said.
"Selling food for $1 is a problem (when it comes to profitability), so they need to value it and structure it the same way", he said.
Elsewhere, Taco Bell has roughly 20 items on its rotating $1 value menu. "They can make money and at the same time convince customers they're getting a good value".
After scrapping the original dollar menu four years ago due to complaints of profits being squeezed from ingredient costs, the company saw a negative effect on sales as customers turned to other, more affordable fast-food options. In May, the Signature Crafted Recipes line of sandwiches, which cost $4.99 to $5.19, debuted, and in September, the chain revamped its McCafé brand, adding new hand-crafted coffee drinks.
McDonald's Corporation shares rose $1.39 (+0.81%) in premarket trading Tuesday.