After almost two years since the news broke of its plans to launch its own digital wallet, Target has finally launched Target Wallet, joining the myriad retailers that have gone with their own proprietary mobile payment solution.
The new feature, simply called Wallet, allows users to pay for items at Target stores by scanning their phones at checkout.
REDcard holders also receive the standard 5 percent discount that's associated with that particular program.
The rollout of Wallet isn't the first of its kind for retailers - Walmart launched Walmart Pay in 2015 and is now available in all of its stores nationwide.
Mobile payment systems are nothing new to the likes of Walmart, CVS, and Kohl's, but for Target, they represent uncharted territory. After you're done shopping, you can present your Wallet barcode at the register to check out. And because users can only link a Target REDcard as a funding source, Target keeps customers within its "four walls" and avoids paying interchange fees to the card networks. CVS and Starbucks offer similar mobile payment mechanisms. The company eventually sold the technology behind the system to Chase, which then turned around and launched Chase Pay. That is what makes the retailer's announcement of Wallet, its mobile payments system, one that folks might want to pay close attention to. And, coming soon, guests also will be able to store and redeem Target GiftCards with Wallet. However, Walmart allows customers to make payments on Apple and Android devices with nearly all major credit, debit, and pre-paid cards or Walmart gift cards. Before becoming Editor of MobilePaymentsToday.com, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group.
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