World's largest Starbucks store to open in China

Starbucks China

Starbucks Is Opening Its Largest Starbucks Ever – And You Have to See Inside

The Reserve Roastery Shanghai, opening tomorrow 6 December, is twice the size of the first Roastery, in Seattle.

The AR experience is powered by Alibaba Group's scene-recognition technology and users can access digital experiences, such as viewing menus, ordering special coffee blends and booking customised experiences via a dedicated Roastery app or through Alibaba's Taobao app.

Until now, Starbucks' only open Roastery was in Seattle, Washington.

Coffee chain giant Starbucks is set to open its biggest cafe in Shanghai, as it steps up its operations in China amid cooling growth in the US.

Such growth would see the Chinese market become Starbucks' biggest - "bigger, more powerful and more significant" than the company's U.S. business, according to Schultz.

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As Starbucks' second largest and fastest growing market, China is now home to more than 3,000 Starbucks stores, with the number expected to rise to 5,000 by 2021. Over the last five years, as many new Starbucks outlets have opened in China as in the US.

Here's what it's like to visit the Shanghai Roastery, the most over-the-top Starbucks in the world.

Starbucks announced it would expand its investment in China in July 2017 by sealing its biggest deal: the company planned to acquire the remaining 50% of its East China joint venture in a $1.3 billion transaction.

A central plank of Starbucks' Asia-Pacific strategy has been to market itself as a high-end meeting location, more than just a place to buy coffee, and that model appears to be behind much of the recent expansion in China.

On offer will be around 80 new coffee and tea products unique to the store and dominating the new Roastery will be a two-story copper roasting cask adorned with more than 1,000 traditional Chinese chops, or stamps, narrating the story of Starbucks and coffee.

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