Amazon Prime Launches In Singapore, Subscription Starts From $2.99/Month

Enlarge Image Some of the products available on Amazon Handmade.                  Screenshot by Ashlee Clark Thompson  CNET

Enlarge Image Some of the products available on Amazon Handmade. Screenshot by Ashlee Clark Thompson CNET

The Amazon Prime service includes member benefits such as, fast shipping, streaming, and gaming. The site is operated by Amazon Asia-Pacific Holdings Private Limited.

Singapore is the 16th country and the first in South-east Asia to launch Amazon Prime. For that amount, members get to enjoy Prime Video, a membership with video game streaming platform Twitch, and unlimited free global shipping on orders above S$60 on the Prime Now mobile app.

To encourage sign ups the Singapore Prime membership advertised at $8.99 per month will be reduced to $2.99 for a limited time, although Amazon haven't yet indicated how long the discount will last.

They will also enjoy access to its video streaming service Prime Video and gaming subscription service Twitch Prime.

Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

Amazon face some stiff competition in the area including Lazada who Alibaba have taken a controlling interest in.

Today, 6 November, Amazon announced the launch of Amazon Prime in Singapore.

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However, to succeed in the market, Wang asserted that Amazon needs to play to its strengths because besides its two-hour delivery promise, consumers in Singapore expect Amazon's own products like Echo, Kindle and digital books to be made available to them, have access to more products and brands from the United States, as well as digital content like games and movies. "We will keep making Prime better, adding even more selection and benefits".

Twitch Prime: Free in-game loot, like exclusive characters, boosts, and skins, in games including Blizzard Entertainment's Hearthstone, Ubisoft's Assassin's Creed Origins, and Digital Extreme's Warframe, plus full games from indie developers.

Prime members in Singapore can try all of the benefits of Amazon Prime for free for 30 days. Inc. will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine US cities, looking to win orders from competing arts-and-crafts marketplace Etsy Inc.

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now".

About AmazonAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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