Amazon will not retail Google's Chromecast, nor its Google Home range of goods, as you may have discovered, and the reason for this is that they compete directly with Amazon's own products. Amazon's decision of not selling the Google Chromecast and Apple TV (both of which have dedicated YouTube apps) has further strained the relation between Google and Amazon. Google is miffed by the fact that it is losing ad revenue from Fire TV which was the best selling streaming device in USA and India.
Once you've downloaded the Amazon Prime Video app it will be relatively easy for you to get it up and running as you control the content you put on screen through the Apple TV App or Siri Remote.
"Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we're excited to bring all of that great content to customers", Apple's senior vice president of Internet Software and Services Eddy Cue said in a statement on Apple's website.
Google blocked YouTube access via the Echo Show, Amazon's smart speaker with a touchscreen, on Tuesday and will stop supporting YouTube on Amazon's Fire TV set-top box on January 1. Amazon later reintroduced YouTube to the device, but the voice commands it added violated the use terms and on Tuesday Google again removed the service.
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Amazon's Echo line is a real threat to Google's core search business.
The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other.
It's the latest twist in a to-ing and fro-ing between the tech giants which has seen Amazon pulling the Chromecast and Nexus Player from its online store in 2015, Google dropping - and then partially restoring - functionality for Amazon Prime on their Chromecast device earlier this year, and a lack of support for Amazon Prime on Chromecast and most Android TV devices. Amazon had explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on devices sold by Amazon. If they manage to reach an agreement chances are you will still get to watch YouTube on Amazon devices after December 31st. Most of the companies making these devices also have their own streaming services.