Technology brands including Intel and IBM have been quick to jump into the social conversation with a tongue-in-cheek brand approach after a blackout struck the annual Consumer Electronics Show (CES) in Las Vegas.
"After coming to CES for so many years with all of the power draw that this show puts on, I was surprised that happened because it's never happened before to my knowledge", says Tim Alessi, head of home entertainment product marketing for LG Electronics USA. Samsung, Intel, LG and Panasonic were among the tech companies that lost power.
LAS VEGAS-On the first day of CES, Tuesday, a record 1.33 inches of rain fell, the wettest one-day downpour since the Weather Service began keeping records in 1937.
Some companies still managed to do demos on their charged laptops and other devices, while others, such as Samsung, had limited backup power.
"A preliminary assessment indicates that condensation from heavy rainfall caused a flas hover on one of the facility's transformers", according to a statement from the Las Vegas Convention and Visitors Authority.
"There is an isolated power outage at the Las Vegas Convention Center".
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According to a statement from CES organizers, power went out at around 11:15 in the morning on January 10.
"Power has been fully restored". The glittering lights, the myriad laptops, the enormous TVs-they all went dark.
Thousands of keen analysts, media and buyers were also kept from entering the Convention Centre's North Hall, which connected to the powerless section.
Hopefully it won't be long before CES staff can identify the source of the issue and get the lights back on at the world's biggest technology conference.