Circuit City plans comeback online

EnlargeCircuit City

EnlargeCircuit City

The popular electronics retailer announced it will relaunch online on February 15, with the company eventually planning on operating out of kiosks before opening showrooms.

The company plans on opening kiosks, stores within stores, plus its own showrooms in the not-so-distant future.

The site will include features such as videos, virtual vignettes, search-by-photo, augmented reality and real-time tech support through video chat.

Circuit City has partnered with SkinnyIT to provide home installations and with Taylored Group to design 8,000-10,000 square feet showrooms, Twice.com reported.

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It's a surprising development after Circuit City announced in November 2008 it would close 155 stores and lay off about 17 percent of its workforce as the company struggled to stay profitable. The retailer attempted to operate strictly online after closing its last store in 2009, however those plans folded in 2012.

Shmoel acquired its brand, website and associated trademarks in 2015, and now says that "major retailers" are interested in working with it on stores within stores. "Instead, we are taking our time to get this right".

Almost a decade after Circuit City shut its doors, the former electronics retail giant could be ready to flip the power back on.

To be sure, as it re-emerges Circuit City will face heightened competition in the electronics category from the likes of, and.

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