Instagram Stories get WhatsApp cross-posting in new test

Instagram whatsapp stories

Instagram now lets you send its Snapchat-inspired 'Stories' directly to WhatsApp

The move will surely benefit' both Instagram and WhatsApp as will make it easier for users to share on a cross-platform.

Instagram has confirmed the feature in a statement to TechCrunch, but only saying it is a test to "improve the experience on Instagram".

According to a report by TechCrunch, the company is now testing to let users post their Instagram Stories directly to WhatsApp in the form of WhatsApp Status.

WhatsApp Status is a feature where users can post content for contacts to view during a 24-hour period, after which point it disappears.

However, there is a catch.The above is now only available on personal profiles and not Brand or Company pages.

While Facebook's plan is not as ambitious as Snapchat's, the latest trial suggests it wants to find ways for Instagram Stories to be seen outside the app to boost its user numbers. It's now working on something similar for WhatsApp. This test involves an option to cross-post Instagram Stories to WhatsApp as a WhatsApp Status, which is itself a Snapchat-like feature launched in the relatively recent past.

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Earlier this month, Instagram started experimenting with recommended posts.

This new feature will work by using the public API (application program interface) which will allow developers to integrate WhatsApp with third-party apps.

You will also be able to see all the hashtags your friends follow just like how you can see which accounts they follow. This feature also helps you know when others might be using your image as their profile picture.

Encouraging Story posting between Instagram and WhatsApp Status is notable because it gives a little more social media spin to WhatsApp, which Facebook acquired in 2014 for $19 billion with the explicit promise that it would stay independent of Facebook.

The new feature will effectively allow Facebook to increase their total engagement, traffic footprint and potentially increase overall usage.

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