Diet Coke Rebrand, New Varieties

Australia looks on as Diet Coke shakes up cans and flavours in US

Diet Coke gets biggest makeover ever in bid to restore cachet

"We even hosted a mixology session in Atlanta where we invited fans to ideate, create and taste Diet Coke flavours we were considering".

"We're contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences", said Rafael Acevedo, Coca-Cola's North America's group director for Diet Coke.

A Coca-Cola Australia spokesperson told AdNews: "Coca-Cola is the world's largest beverage company so we always have great new flavours coming online".

The Coca-Cola Company has announced that it is updating its Diet Coke brand, in a bid to appeal to younger consumers.

Coca-Cola Zero Sugar, formerly Coke Zero, has unveiled a UK TV campaign showing an elderly man breaking free from his retirement home. Following the double-digit growth we've seen from Coke Zero Sugar since its introduction last fall and with this full Diet Coke brand relaunch, we believe we can continue to re-energize and strengthen our no-calorie business.

Coca-Cola Co., facing an industrywide retreat from artificially sweetened sodas, is hoping its biggest Diet Coke makeover ever can win back consumers.

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Those are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry. In shape and design, it is not a million miles from Australian bottler Coca-Cola Amatil's Colour your Summer reinvention of Coca-Cola in 2015. We're re-launching with a bold new look, a fresh attitude, and four delicious new flavors, which join the iconic original.

The company spoke to more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more.

In this case we'll have to trust them as it doesn't sound like Australia will be privy to the new products. "We want to build on the success of the brand to date, reminding people of what makes it so special". Diet Coke will still come in standard 12-ounce cans, as well as other sizes, such as bottles and mini-cans.

"It visualizes how the Diet Coke brand, the innovation - and the consumers who love Diet Coke - are continually on the move, with confidence".

According to Coca-Cola, the new products will be introduced to USA stores this month and will be in distribution in the worldwide market in February. Coca-Cola CEO James Quincey said in July a year ago that the Coke Zero rebrand accelerated global volumes growth for the line from mid-single digits to somewhere in the teens.

Diet Coke, known as Coca-Cola light in most worldwide markets, is available in more than 110 countries around the world.

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