Bell added he "hope [s] it doesn't come to that" regarding a possible stalemate between him and the Steelers. Under the franchise tag, he made $12.1 million this season.
In fact, the 25-year-old Bell hints that retirement is an option should the Steelers apply the tag again.
Bell does not now count against the cap, so adding more than $14 million would cripple them quite a bit.
"We understand we have a great group here", said Bell, according to Jeremy Fowler of ESPN.
"I'm trying to win a super bowl", Bell said. "I know what I do and what I bring to the table".
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It's hard to argue with Bell's logic. As it was, his 406 touches were the second-most of any National Football League player since 2009. He carried the ball 321 times this season on top of 85 receptions. Of course, he'll turn 26 next month and plays a position with a notoriously short lifespan. As it was, Bell did not report to the Steelers until September 1 this season as a reaction to his first tag. He doesn't want that opportunity to pass him by.
"I don't necessarily care about the money aspect of it. I just want to be valued where I'm at", Bell said. If I am playing this game, I want to set standards for all the other running backs behind me, like Todd Gurley and Ezekiel Elliott, Melvin Gordon, guys like that. Teams can tag a player between February 20 and March 6, after which they would have until July 16 to work out a long-term deal. I feel I can do that. I'm not going to settle for anything.
He turned down an offer last offseason saying he was undervalued! He says he wants to finish his career with the Steelers. But he indicated Thursday that's not the kind of deal he's interested in.
The timing of those comments wasn't exactly great as the Steelers are preparing to face the Jaguars in a divisional-round playoff game on Sunday, but Bell walked them back shortly afterwards via Twitter. While Bell is still relatively young, his increased workload in recent years could mean an earlier decline. Sure, there's a very good reason for them to keep feeding the ball to Bell as they have - he's one of the best, if not the best, backs of his generation.