In a separate media call, Dan Lovinger, executive vice president of advertising, said only a scant few of 's 30-second TV spots have not been sold.
Lovinger said he expected that that February 4-Super Sunday-would set a single day record for media sold. The last time NBC had the game in 2015, advertisers paid an average of $4.5 million per spot.
The Super Bowl includes the added attraction of big-budget and often star-studded commercials that people tune in to watch.
Padmaavat: Karni Sena protests outside CBFC office in Mumbai
The Karni Sena has also been reportedly demanding the resignation of Prasoon Joshi, the chairman of CBFC. This film got into a controversy after Rajput groups claimed that it distorts history.
At one point in the National Football League season, player protests against racial inequality and President Trump's attacks on them overshadowed the games themselves.
Lovinger said that advertiser demand has also been strong for NBC's telecasts of the Winter Olympics in Pyeongchang, South Korea, from February 9 to 25. Additionally controversy over players kneeling during the national anthem in protest has not come up as a concern, he said.
Yet, this is also a very different year than most for the National Anthem, largely because of players kneeling in protest of police brutality. It is meant to call attention to what the protesting players see as a pattern of racism in the treatment of African-Americans by USA police.
This year's Super Bowl will take place February 4 on NBC at US Bank Stadium in Minneapolis, MN.
Organizers of Super Bowl 2018 protest announce plans for march at January 11 protest.