For the first time Saudi Arabian women will be able to enter a Saudi Arabian stadium to watch a professional game in the Saudi Premier League.
A young girl has her face painted ahead of the Saudi Pro League match between Al-Ahli and Al-Batin.
Saudi Arabia was the last country in the world where women were forbidden to drive.
The SCTH announcement was not unexpected, as Prince Sultan bin Salman bin Abdul Aziz, head of Saudi Arabia's tourism authority, said in November that "tourist visas will be introduced soon".
To prepare for the change, the kingdom has designated "family sections" in the stands for women, separated by barriers from the male-only crowd. "Eventually there will be a gradual increase (in the number of women watching live football), but I'm very excited to see the number of attendees".
Watch a Delta IV rocket launch a secret satellite to space
The launch of the new classified reconnaissance satellite has been much anticipated - as it has been delayed several times. As usual with classified launchings, no details were provided about the satellite payload or its intended orbit.
A key initial step in the plan is the country's corruption crackdown that has led to the arrest of Prince Al-Waleed bin Talal, billionaire and member of the Saudi royal family, among others.
Many women excited about the new ability to watch live games - as well as men opposed to this - took to social media on Friday, writing under the Arabic hash tags #FamiliesEnteringStadiums and #ThePeopleWelcomeWomenEnteringStadiums.
The exhibition focused on fuel-efficient cars and provided a team of saleswomen to help their new customer base.
Careem - which operates in 13 countries across the Middle East, North Africa, and Pakistan - has launched a series of 90-minute-long training sessions in Saudi, targeting Saudi women who have already obtained valid driving licenses from overseas. The showroom carried signs emblazoned with the slogan "Drive and Shop", a play on words in Arabic, using the female form of the verbs.
Basketball club Al Ittihad tweeted their thanks to their female fans' support.
Uber is hiring its first female drivers in Saudi Arabia in preparation for the lifting of a driving ban on women in June, the company said on Thursday. During that span more than thirty-two thousand tourists visited Saudi Arab.