Teens are eating laundry detergent for the 'Tide Pod Challenge'

Dangerous challenge on social media focusing on laundry pods

Teens Playing Dangerous Game

The front label of the Tide PODS packaging states that they are harmful if placed in the mouth or swallowed and can also irritate the eyes.

"This is what started out as a joke on the internet and now it's just gone too far", Ann Marie Buerkle, acting chairman of the Consumer Product Safety Commission, told CBS News.

Doctors stress this latest challenge is no joking matter, but that's exactly what it's become online for many teens.

The American Associations of Poison Control Centers says there's been a steep spike in teens misusing the laundry pods.

Photos circulating online show laundry pods being used as toppings on pizza, or a bowl of them mixed with bleach for breakfast, and even people posting videos of themselves biting into the pods.

Please don't eat Tide Pods. Tide has been proactive in keeping their products safe, childproof, and keeping the public informed. We don't want to encourage any risky activity, but some relevant keyword searches on YouTube and Facebook will yield videos dating back to 2011 which show people ingesting detergent of various kinds.

Someone even came up with an edible Tide pod recipe.

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In 2018 alone they say 40 cases have been reported.

Tide's parent company Procter and Gamble are so concerned by the craze that they've released their own statement.

Even though most videos show teens spitting out the deadly chemicals, doctors said the damage is still done.

In College Humor's Don't Eat The Laundry Pods video, viewers see a college student tempted to eat Tide Pods.

Unintended exposure to or skin contact with laundry products usually causes no serious medical effects.

Tide issued a statement following news of the highly unsafe challenge sweeping the internet: "Our laundry packs are a highly concentrated detergent meant to clean clothes ..." "They should only be used to clean clothes and kept up, closed, and away from children".

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