Toyota will offer Alexa in its cars starting later this year

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Goal is to seamlessly integrate technology into all aspects of life. Though Toyota doesn't specifically say which models, we suspect the Camry and Sienna will be the first, since they're the only Toyotas with EnTune 3.0.

Toyota announced at CES this year that the carmaker will be offering support for Amazon Alexa within its vehicles - no additional hardware required.

Interestingly, multiple electronic companies have endorsed Alexa voice assistant in their products. The Company has won Consumer Electronics Show (or CES) awards for innovation for the years 2005 to 2018 and several wireless technology innovation awards among others. "LG's 2018 webOS-enabled AI TVs give customers the added capabilities of Alexa on their TVs without sacrificing any of the features of LG ThinQ, which can still be accessed with LG Magic Remote".

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More information about Toyota's Alexa integration may be forthcoming at next week's Detroit auto show. Among other things they'll be able to remotely start the vehicle, unlock its doors or even check fuel levels, for example. Alexa will let drivers and passengers get directions, control entertainment features, get the news and perform other functions in the vehicle via voice command, said both companies.

"We're thrilled that Toyota and Lexus will bring Alexa to customers on the road", said John Scumniotales, head of Product for Amazon Alexa Automotive.

Alexa is Amazon's intelligent virtual assistant, similar to Siri or Cortana, which can interact with users via voice, make lists, set alarms, provide news and weather information, as well as control smart devices connected via the internet. The Detroit automaker now allows a motorist to order a cup of coffee from Starbucks through Alexa, or a pizza from Domino's. The Marketplace already allows a driver to order beverages and food from some partners, while also reserving a hotel room or an airline ticket.

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