The alert stated there was a threat "inbound to Hawaii" and for residents to seek shelter and that "this is not a drill". There's no incoming missile to Hawaii.
It was enough time to send people scrambling for shelter and their cars.
A second emergency alert was sent to phones in Hawaii 38 minutes after the initial message confirming the false alarm.
An emergency alert warning Hawaii residents of a ballistic missile was sent by mistake Saturday morning local time, according to the Associated Press.
The messages appear to have been sent on Apple's emergency message system.
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Hawaii's Emergency Management Agency then quickly announced that the message was a mistake. About 15 minutes later, he says, he got another smartphone alert reading, "THERE IS NO MISSILE THREAT OR DANGER TO THE THREAT OF HAWAII".
Hawaii Sen. Brian Schatz also took to Twitter on Saturday in the wake of the false alarm.
The video below shows the TV programming being interrupted for the mistaken alert.
"It was part of a drill that was going on", they said.
NORAD spokesman Lt. Commander Joe Nawroo said that they were trying to establish how the serious command and control error was made.
The incident occurred amid high tensions internationally over North Korea's development of a ballistic nuclear weapon.