Apple to Cancel iPhone X Model Due to Disappointing Sales

SEC FORM 4 - SEC.gov

Apple Inc. Might Be Planning to Kill the iPhone X Later in 2018

More action on the iPhone X would eat up sales of the newest models in 2018, said Kuo.

For one thing, "the Apple model pie is further divided", with eight models up for grabs, and not five, as the year before, not to mention the much higher price and late launch of the X, both of which played their part in this apparent popularity decline of new iPhones.

According to a recent report by KGI Securities analyst Ming Chi Kuo, Apple will be launching a 6.1 inch LCD display version of their new iPhone this year.

Apple released the iPhone X just last fall - a $999 model that pushed out Face ID, an OLED screen, dual cameras and an A11 chip. The iPhone maker reported $2.07 EPS for the quarter, beating the Zacks' consensus estimate of $1.87 by $0.20.

This one might have a more affordable price than the iPhone X: it could cost somewhere between $650 to $750.

The smaller variant, however, is speculated to have an LCD panel while the "iPhone X Plus" will sport an OLED display.

"Tougher ASP [average selling price] comps and the lack of a volume "supercycle" with the iPhone X will leave it hard to build conviction in future cycles", Cordwell wrote.

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Apple has recently been embattled and placed in the spotlight for its move to deliberately slow down the performance of older iPhone models due to their aging batteries.

The reason for the mooted first-gen iPhone X production halt? Accordingly, the range of iPhone sales last quarter was probably between 75 and 78 million. The company was also able to get unrivaled bang for its development buck, since each model was typically sold for three years (or more, in some cases). Taiwan-based DigiTimes that Apple had cut iPhone X orders at its suppliers in China.

Apple's new 2017 iPhone models - iPhone 8, iPhone 8 Plus and iPhone X - made up for about 61% of iPhone sales in the United States, according to a new consumer study from CIRP. Instead, iPhone X will probably disappear altogether, while a new set of two iPhone X-like devices will take its place. Sinolink Securities analyst Zhang Bin said nearly everyone who wanted an iPhone X had already purchased it.

The memo says that some iPhone 6 Plus units may be substituted for an iPhone 6S Plus until the end of March 2018.

Apple reportedly expected the Chinese market to primarily hit its initial target of 20 to 30 million unit shipments.

Apple is trying to boost the iPhone X sales by touting its various features.

The short, portrait shot-focused clip features a recording of Muhammad Ali reciting a poem about his greatness while a series of photos cycle through. The company has that shows off selfies captured with Portrait Lighting effects.

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