Super Bowl Nets 103 Million Viewers, Down 7 Percent from 2017

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Getty Image

That was down 3 percent from comparable numbers for the 2017 game.

"We expected about 50,000 people to come by and we definitely ran out of product every single day-we had a lot of people, a lot of happy faces".

With the Philadelphia Eagles soaring to victory in last night's Super Bowl in Minneapolis, the City of Atlanta was officially handed host responsibilities in a ceremony this morning at the Mall of America.

"We are so glad that it was spent on our local businesses and that so many workers were able to partake with both the build-up and the take-down of the Super Bowl festivities".

To be fair, the NFL's ratings have been down all year, and trending downward.

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Super Bowl 52 may have delivered one of the most thrilling finishes in recent years, but many Americans missed out, as it was the least watched National Football League championship game since 2009. The record for the most-watched Super Bowl was in 2015, when 114.4 million tuned in.

Total spending by brands during the broadcast hit $414 million, the second-highest amount in history, according to a preliminary estimate from research firm Kantar Media.

The Super Bowl itself might have been relatively disappointing in the ratings. "No game action or commercial time were missed", an NBC spokesperson said in a statement. The past two Super Bowls, which averaged overnight ratings of 48.8 (in 2017) and 49 (in 2016), were each steady with over 111 million viewers.

NBC said 106.6 million people on average watched Sunday's halftime show featuring singer Justin Timberlake.

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