Free Whole Foods delivery beings for Virginia Beach Amazon Prime members

Amazon surprised shoppers with its $13.7 billion acquisition of Whole Foods

Amazon surprised shoppers with its $13.7 billion acquisition of Whole Foods

BIIThis story was delivered to BI Intelligence "E-Commerce Briefing" subscribers hours before appearing on Business Insider. The perk is now available in four cities (Austin, Cincinnati, Dallas and Virginia Beach), though the service is set to expand to the rest of the country later this year.

Six months after finalizing its acquisition of Whole Foods, Amazon has begun offering free delivery of the organic food chain's products, including seafood, meat and produce.

Greeley will primarily focus on making Amazon Prime a major part of Whole Foods' customer rewards program.

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Amazon said there's no extra fee for two-hour deliveries above $35, but one-hour delivery will cost $8.

Greg Greeley, VP of Amazon Prime and delivery experience, recently told some employees he'll be spending more time at Amazon-owned Whole Foods, focusing on the two companies' integration, CNBC has learned. Shoppers can just start adding to their online baskets via the Whole Foods section of Prime Now. But a recent said some Whole Foods employees are complaining about a new inventory management system created to cut down on food waste. "Both the established Amazon Prime and Whole Foods Market teams remain unchanged". Since then, Amazon has slashed prices on some items and showcased its products, such as the Echo, in Whole Foods locations. Amazon and Whole Foods will have to find a way to make consumers trust the people picking their groceries, and they'll have to be transparent about their process for that to happen.

Customers must be members of Amazon's $99 yearly subscription Prime service to get the speedy deliveries. Or, like, in two hours.

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