How to Stream the Olympics Online

Steve Russell  Toronto Star  Getty Images

Steve Russell Toronto Star Getty Images

As Winter Olympic is going to start from tomorrow and will be seen by people from all over the world. Friday's opening ceremony will be shown live online starting at 6 a.m. ET, and on NBC's prime-time broadcast on a delayed basis at 8 p.m. NBC's primetime coverage of the Winter Olympics begins February 8, 2018. Just today, NBC announced that it secured $900 million in domestic advertising dollars for this year's games in South Korea, which marks a record for the Winter Games.

Follow along with the colorful festivities from Pyeongchang with our live blog, and see below for all of the info on how to watch. Interactive ads are also 32% more memorable, driving a 9x higher impact on purchase intent, even if the consumer doesn't interact with the content.

As in 2014, NBCOlympics.com is the place to watch on your Mac, and NBC is maintaining a full streaming schedule.

Two years later, the Olympics are back, and Snapchat is once again hoping to be a popular destination for coverage and highlights. But to watch online, you'll still need to pay for a cable or satellite subscription.

This is not the first time Snapchat will cover the Olympics.

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What makes watching events so hard for Americans this year is that South Korea is literally on the other side of the world, and many events are going to be streaming at around the time most people are in bed. Comcast and other cable providers will also offer the opening ceremony and other events in sharper "4K" resolution, though with a day's delay.

There's also the Olympics Channel, which offers 24-hour news coverage of the Winter Olympics. "I think in the Olympic Games, it would take on a very different tone because when you're playing a football game, you're playing for the Jets, the Seahawks, the Ravens". In 2016, it covered the Rio Olympics, but only through the Stories feature. So whether a fan is following figure skating on the NBC broadcast channel or tuned into curling online, that person will count the same toward the audience NBC is promising to advertisers - and cost the same for a marketer to reach. The company has also revolutionized cable access networking via the industry's first virtualized CCAP solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices.

We're told that Kerrigan will bring her "unique perspective" to the tabloid television news magazine, providing "exclusive interviews and behind-the-scenes reports".

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. We can look forward to watching the first Nigerian bobsled team compete for a medal and maybe inspire a sequel to the 1993 movie "Cool Runnings", about the Jamaican bobsled team. Find NBC's complete listings of coverage of the games here.

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