The study reinforces perceptions that Facebook is becoming a less appealing space for teenagers as it gets increasingly crowded with their parents and grandparents.
According to market research company eMarketer, 2018 will be the first year when less than half of internet users between the ages of 12 and 17 use Facebook at least once a month.
In 2018, close to 43 percent of United Kingdom social network users will log onto Snapchat, that's more than double its penetration rate from three years ago.
Young people are turning their backs on Facebook, according to a new report.
Facebook is among the world's most popular social networks, but it seems that Snapchat is more appealing to young users. But not all of those users are migrating to Instagram.
'There are now some early signs that younger social network users are being swayed by Snapchat'.
We all have to be Robins to LeBron James's Batman — George Hill
And people speculate all the time about how hands-on he is and how much he's involved. "I don't think you would be either". Maybe they'll even end up pushing the Toronto Raptors and Celtics for one of the top two seeds in the Eastern Conference .
Facebook is losing young users at a faster pace than expected, according to the latest report from eMarketer.
But by 2021, this share is expected to drop to 81.5%, as users shift away from Mark Zuckerberg's social network.
Last week, Facebook reported quarterly earnings, and revealed that the number of daily users in North America decreased for the first time, to 184 million from 185 million.
The age group younger than 25 years old is typically considered Gen Z, while the cohort directly older are millennials.
Snapchat, which is known for its disappearing messages, will continue to have more users aged 12 to 24 than Instagram, the researchers said. The social network is expected to reach 169.5 million USA users this year, marking just a slight increase of almost 1 percent compared to 2017.
Facebook, however, is aware of the problem at hand, and possibly this is why the social networking site launched a new Messenger app for children. "That's the predicament Facebook is in", said eMarketer principal analyst Debra Aho Williamson.