Snapchat Courts Creators With New Audience Analytics

Snapchat Gets the Upper Hand Over Facebook

Snapchat faces backlash after app redesign

Snapchat's latest app redesign, aimed at broadening the appeal of the youth-oriented social network, sparked a backlash from many users complaining about the abrupt overhaul of their preferred service. Now if say, your grandma, wants to check out what's happening downtown she can fire up the ol' desktop, head to and watch app user's uploaded snaps.

"Many users have found that it has not made the app easier to use, but has in fact made many features more hard", the petition at states.

The description goes on to add that numerous new features in this update are either useless or go against what Snapchat achieved so far.

Over 800,000 people have now signed a petition on to convince Snapchat to revert its recent redesign.

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The update separates the media content from the content shared by friends, this is targeted at preventing problems that are faced by other social networking apps like Twitter and Facebook on the creation of misinformation.

An eMarketer survey released Monday showed Facebook is losing younger users at a faster pace than anticipated, with many switching to applications like Snapchat or the Facebook-owned Instagram. But the update, which is now available in the US, has drawn criticism from users.

Twitter was even provided by the steps from users to uninstall the update and to get the older version back.

Some users were glad to get the Snap and said it would be the only Valentine's wish they'd get this year. These are essentially users with verified accounts, something that Snapchat until now has largely reserved for celebrities. Users can't find what they're looking for and although the update was created to make the app easier to navigate, users complain that it achieved quite the contrary.

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