MLB, Facebook expand with exclusive games

Facebook nets exclusive MLB streaming deal

Facebook expanding deal with Major League Baseball

Financial terms were not released. "This is part of the next great leap".

That being said, blackouts for Major League Baseball games are a big of a nightmare (there's a long thread by my colleagues complaining about this internally), and getting a deal like this on Facebook could potentially get people to pop in during the afternoon to watch the games. The company also had 20 non-exclusive Major League Baseball games last season and acquired exclusive rights to stream 47 college basketball games involving smaller conferences this year. Facebook's ad revenue a year ago totaled $40 billion.

The deal reportedly includes 25 games overall though without an official schedule announced, we're not exactly sure how many times the Mets will be on Facebook after that first Wednesday afternoon game.

Facebook will start the baseball season with an April 4 match-up of the Philadelphia Phillies and the New York Mets. Viewers will be able to watch on smartphones, tablets, computers and other connected devices, including home TVs.

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Game broadcasts will be produced by MLB Network and will feature a number of digital tools to enhance the viewing experience. That is expected to generate innovation around the game's broadcast presentation with interactive elements and production value geared specifically geared toward Facebook's platform.

YouTube TV plans once again to incorporate Major League Baseball players in its promotional efforts throughout the multi-year deal, which will also include a variety of national TV spots and on-air call-outs during the games, branding across MLB's digital properties and official social media accounts, and in-stadium promotion. However, the average age of a user on Facebook is 25-34 with the 18-24 demographic following in second place.

Earlier this year, Facebook opted against bidding for the National Football League's Thursday Night package, which Inc. carried last season. The live sports matches are a way to draw audiences to Facebook's new Watch video tab, where it also offers shortform shows from producing partners and Facebook-funded midform series.

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