Fitbit targets smartwatch mass market with new Versa device

Fitbit's mass appeal smartwatch is here

Fitbit Made a $200 Smartwatch Women Will Actually Want to Wear

Last summer, Fitbit waded into new territory with its debut smartwatch, the Ionic.

The big tradeoff with the Versa is that, unlike the more expensive Fitbit Ionic and Apple Watch Series 3, among other more serious fitness trackers, it doesn't have built-in Global Positioning System.

The sleek Versa is a lot easier on the eyes than the boxy Ionic, and feels nice and light on the wrist. The watch features a "squircle" display, basically a square rounded at the edges. There's also a special edition on the Fitbit website for £219.99, which as far as we can tell, just comes with a slightly fancier replaceable strap. For $30 extra, you can get a Special Edition model in either Graphite Aluminum or Rose Gold, both with woven bands. I relived some elementary school gym class trauma with a session of dodgeball and Presidential Fitness Test-style strength training.

Optimistically, the Versa is a Pebble Time Steel with more money behind it. That will extend to reminders and social challenges later in the year.

The Fitbit Versa will be coming to India sometime in Q2 and will retail at a price of Rs 19,999 for the black (+black aluminium case) and gray (+silver aluminium case) color options.

That last bit is important, as these products represent a new push against the Apple Watch, which is closing in on Fitbit's market share. Additional bands and accessories will range from Rs 2,499 to Rs 8,999. The Versa will be available in April.

Rapper And Former Bad Boy Artist Craig Mack Dead At 46
In a 1995 profile with The New York Times , Diddy called him "hip-hop's George Clinton, because his stuff is really off the wall. Biz Markie, Funkmaster Flex, and DJ Scratch are among the rappers and DJs who've mourned his passing.

Even the software looks a little more polished than the Ionic iteration of Fitbit OS. It'll also feature a custom adidas clock face and is expected to arrive March 19 for $329.95.

Breaking into the luxury wearable arena when it's now dominated by the likes of the Apple Watch Series 3 is no easy feat, but the Fitbit Versa may be the device that can knock Apple off its throne when it comes to fitness trackers. "From its handsome design to its personalized guidance, Versa will help empower you to take action, make the most of every moment, and reach your goals".

Parents can monitor who their child connects with via the Fitbit app and they are able to view their kid's data. This will include parental view settings, so you can control who friends your children. Many women already use period-tracking apps, but Fitbit is building period-tracking into the Versa, so women can see how their periods affect their sleep and activity. The Fitbit Ace will only set you back $99 and the idea behind it came because the company's management said that many smartwatch users have been passing down their old devices to their children, prompting it to create a designated device for kids age eight and older.

On the software side, Fitbit announced the addition of female health tracking.

It'll let you log your menstrual cycle data, recording symptoms like headaches and cramp. This device not only looks more like a piece of jewelry and less like a standard fitness tracker this time around, you also have the option to change out the bands if you'd like.

This is all part of Fitbit's push to expand into new demographics. Fitbit's first full-featured smartwatch post-Pebble was no Pebble.

Latest News