Walmart is bringing online grocery delivery to 100 cities

Increasing sales and foot traffic hasn’t been a problem for

Increasing sales and foot traffic hasn’t been a problem for

While Amazon has a grocery delivery service of its own, it has started to use Whole Foods, and its Prime shopping and streaming media service as a mean to add new customers in the sector.

Walmart's marked focus on "freshest produce" is likely another signal that its countering Amazon's big grocery push - bolstered by the e-giant's $13.7 billion Whole Foods buy previous year.

Walmart's online grocery delivery carries a $9.95 fee and a $30 minimum order and does not require a subscription.

Walmart now provides home delivery of groceries bought online in six markets. Amazon recently debuted free two-hour Prime Now grocery delivery from Whole Foods in four cities, free for its annual $99 Prime subscribers.

Walmart has been using Uber drivers during its trial to man its deliveries.

Customers can get free delivery on their first order, however, with the promo code FRESHCAR.

"We will. reach as many households as we can", Ward said. For now this includes Uber and Deliv, but the company tells us more will be added to that lineup soon. The chain says almost 90 percent of Americans are within 10 miles of a Walmart.

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Walmart will hope its expanded delivery service inspires bigger, more frequent orders and brings in new customers.

Despite the increased money and attention from retailers, online grocery remains a tiny part of the roughly $800 billion grocery business in the US.

"Ninety percent of Americans live within 10 miles of a Walmart store, and we serve more than 150 million customers a week, which gives us a unique opportunity to make every day a little easier for busy families", Tom Ward, the vice president of Walmart's digital operations, said in a statement.

Walmart said on Wednesday the service would be rolled out by the end of the year.

Walmart now offers store pickup at more than 1,200 stores and plans to add an additional 1,000 locations this year.

"We're going to continue to look for ways to utilize our stores and our e-commerce teams together and our businesses together because we believe long-term that's where we win as a company, is getting those two things in sync", Chief Financial Officer Brett Biggs told investors during a presentation at the Raymond James Institutional Investors conference last week. The move comes as rivals Amazon, Kroger and Target are all investing in the increasingly popular service.

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