Amazon slashes price of Ring Video Doorbell now that it owns Ring

Amazon completes its $1bn takeover of Ring

Amazon has its finger on the button

Now the companies (or company, rather) are marking the occasion by discounting the Ring Video Doorbell $30, down to $100 - because what better way to celebrate scalability and maximum distribution than a price drop? Ring's doorbell has a built-in camera, intercom, and Wi-Fi connection, so you can see and talk to visitors from other devices.

The acquisition was announced in late February.

At the time of the acquisition, Ring noted that it "is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our Neighbors that make a positive impact on our homes, our communities, and the world".

As of today (April 12), you can buy the video doorbell for $99.99 at Amazon.

"Together with Amazon, we will accelerate our mission dramatically by connecting more neighbours globally and making our security devices and systems more affordable and accessible", he said.

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Amazon has said that Ring, Blink, and Amazon Cloud Cam will continue operations under their respective brands, though how long that will last remains to be seen.

For those who are sold on it, the Video Doorbell is now up for grabs at $99.99 on and Amazon.

The speculation is that Amazon will seek to integrate Alexa into these products going forward. "And this is just the beginning - we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighbourhoods".

Customers can however use the doorbell without this subscription and just utilise the live video feed. Customers will not experience any interruption in service and can contact the appropriate company's customer service team with any questions or issues.

For example Nest's smart doorbell is $229 (£210).

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