Addressing scripted criticisms and and some pretty cringe-worthy questions from less-than-tech-savvy politicians - Zuckerberg drove FB stock to its best day in 2 years after 2 days in the hot seat. "And I'm sorry", Zuckerberg said Tuesday during his testimony before the Senate's Commerce and Judiciary committees.
For many years, some Facebook users claim to have seen ads on the platform related to their recent conversations, leading to the suspicion that the company is surreptitiously listening in on them using a device's mic.
"I do imagine that we will find some apps that were either doing something suspicious or misusing people's data", he said. And all of a sudden I start receiving advertisements for chocolate.
Zuckerberg: Congressman, in general we collect data on people who have not signed up for Facebook for security purposes to prevent the kind of scraping you were just referring to [reverse searches based on public info like phone numbers]. What Facebook is selling to political campaigns is the same thing Uber is selling to its drivers and customers and what YouTube is selling to advertisers who hope to reach an audience of children - namely, the right to bypass longstanding rules and regulations in order to act with impunity. This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.
Of these, a bill pushing for political advertising transparency appears to have the most momentum right now, with support from Facebook as well as Twitter. But he acknowledged that "it's clear now that we didn't do enough to bring even more good". He's even getting dragged for not using eye cream.
Facebook also has information on people who arent registered with Facebook.
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Business development director Vesselin Popov insisted it was opt-in only and was in line with Facebook's policies at the time, so was not at all like the app developed for Cambridge Analytica by Dr Kogan.
Congress' ignorance might be at least a bit due to the fact that legislators haven't yet done much to regulate the tech industry.
She suggested governments would have to look at what impact the social media companies are having on citizens and what the basic expectations are of them. Zuckerberg came prepared with a data point about how most people use eight different apps to keep in touch with friends and family - a number that may include email and text messaging, which aren't direct competitors of Facebook.
Interestingly, Facebook will still retain some of this data, as the official statement mentions. That requires being just as well-informed as he is.
"We only store them temporarily and we convert the weblogs into a set of ad interests that you might be interested in those ads, and we put that in the "download your information" [feature] and you have complete control over that", he said.
To get there, many Congressmen and Congresswomen have some studying to do.