Four movies remain to be released in Phase Three of Marvel's Cinematic Universe, with Avengers: Infinity War being followed shortly by Ant-Man and the Wasp in the summer, Captain Marvel next March, and finally, the untitled fourth Avengers movie in May.
According to Julia Caslin, director of publicity and promotions at Walt Disney Motion Pictures Canada, the company looks to build excitement for each of its films with activations that have an element of fan interaction, particularly for films skewing toward younger audiences.
It appears that "Avengers: Infinity War" lives up to (most) expectations.
Since there's so much to cover, we're just going to unpack all the highlights from the night. The hype created by the trailers so far is more than enough to predict that the movie will be able to break all box office records including the $248 million North American box-office opening set in 2015 by "Star Wars: The Force Awakens". Now how long do the rest of us have to wait to see it? However, superhero movies are action movies, and this might be one of Marvel's first to deliver on having almost non-stop action throughout. The first premiere of Avengers: Infinity War has happened and the reactions to it are phenomenal. Then there was the supposed deaths of Nick Fury (Samuel L. Jackson) in Captain America: The Winter Soldier, and fan favourite Loki (Tom Hiddleston) in Thor: The Dark World, both of which were revealed as hoaxes before the end credits.
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The general consensus was that Infinity War is a huge, explosive and unpredictable film that should not be spoiled.
"My assumption is that there will be some people who go, 'Oh, my favorite character only got a little bit of screen time in the first movie, '" McFeely continued.
While Evans made a point to say that his current contract would expire after Avengers 4, he did leave the door slightly open for a return to the role.