Microsoft Plans Lower Cost Surface Tablets to Compete With iPad

Bloomberg: Microsoft plans lower-cost Surface tablets to battle Apple

Microsoft plans to take on iPad with low-cost Surface tablets

Considering that the current cheapest version of the Surface Pro is around $799 and the cheapest iPad is $329, this will be a massive step forward for Microsoft when it comes to keeping up with their main competitor.

Microsoft is reportedly working on a low-priced Surface tablet, created to compete with Apple's all-conquering iPad, according to reports.

Bloomberg says that the reason this is happening is because earlier this year, Apple released a new lower-cost iPad with an emphasis on education.

Microsoft last released a device in the lower-cost category in 2015 with the Surface 3, which started at $499 and featured a 10.8-inch screen.

According to the report, these tablets are going to feature Type-C USB connectivity, which is going to be a first for a Surface device and it could allow users to hook these slates up to a separate monitor in order to increase their overall workspace and improve their productivity. When sales failed to take off, the company went for the more-expensive Surface Pro, a line which has proved popular. It will be smaller and thinner than the Surface Pro - coming in at 10 inches rather than the 12-inch size of the current model.

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Microsoft declined to comment on the rumors of a cheaper Surface model, Bloomberg said. Beyond cutting the new tablets' prices, Microsoft will apparently also offer less expensive versions of its keyboard cover, stylus, and mouse accessories, which will be sold separately.

Although Microsoft has yet to have a blowout success with the Surface, interest in the devices has sparked in recent months, with Surface revenue growing 32% in the most recent quarter. On top of being more affordable, the publication's sources said the new devices will also significantly differ in design.

At Apple's Spring 2018 event in Chicago the company announced a new 9.7-inch iPad dubbed its "most affordable" model yet. Microsoft is planning multiple models, including versions with 64 and 128 GB and models that can connect to LTE networks. It will continue to have the kickstand for upright typing and watching video.

The new Surface tablets will debut in 2H18.

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