Today, the company will vastly increase the way it credits videos containing music - adding artist, songwriter, label, and publisher details to more than half a billion videos, the company shared on its YouTube For Artists blog.
"Live and covers are not now part of the feature". When I read, "produced by", I wanted to know the significance of these credits and know more about who was being credited. But at least it's an omission that YouTube understands it needs to work on. That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned.
This comes as YouTube prepare to launch their new dedicated music subscription service next week: YouTube Music. Partnerships between online platforms and record labels and publishers are working to fill in the gaps in information.
Google notes that detailed info for third-party content is a first on any music platform thanks to Content ID technology, with record labels, music publishers, and right societies providing the details.
"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes". Spotify added a similar feature to their platform earlier this year, which eventually led to the creation of "Music in this Video' for YouTube".
And for users, "when a song catches your ear in a video, you can now learn more and dive in deeper by following a link to the official video when available to discover even more about the creators of the song you're digging".
"What YouTube has done by making credits a priority to its platform will allow a better music experience for all".
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