The new YouTube Music service is yet another attempt to run parallel to, if not outperform, its rivals.
The advantage of YouTube Music, according to Google, is that the new music service will combine all the official versions of the songs with access to "thousands" - related playlists, remixes, covers, live versions and of course, music videos. Recode detailed the new music service on May 16, claiming it'll be "functionally the same" as the current ones.
Now listen to your favorite music artist, watch Beyonce's Livestream or discover the new music, it's all here, at a single place, YouTube Music. That promotional push is also driven by a need to revive a YouTube brand that's been tarnished by a series of public controversies over inappropriate videos.
The move enables the Google-owned service to separate its paid, premium video plan from the music service, offering a variety of free and paid options.
But it's hard to imagine Google keeping two streaming music services alive concurrently beyond the turn of the decade.
Enjoy music for free with ads, or get YouTube Red.
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YouTube Music is a music streaming app available for both iOS and Android platforms. The paid subscription also permits background listening and downloads. What that means is that if use Google Play Music, all things remain the same - you will still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
When YouTube Music launches, Google Play Music will still be available.
In an interview at Recode's Code Media conference, YouTube chief executive Susan Wojcicki offered clues as to why the company chose to split its premium content and rebrand its premium service.
Google have said they will continue to expand their Originals section with new dramas, comedies and reality shows.
YouTube Music focuses on being a recommendation engine for users to discover new music. But YouTube has not seen much success selling subscriptions, Sanderson said, even though it is the biggest potential threat to industry leader Spotify.
Will I have to pay again for YouTube Music Or Premium if I already have YouTube Red? Do it now at a reduced price.
YouTube Music will launch in the United States, Australia, New Zealand, Mexico and South Korea on May 22.