Despite the Luminary being on the receiving end of a monologue about how harsh their life has been so far - and then taking part in a battle against the undead - it's all quite strangely celebratory.
If Square Enix are going to come again next year, they really need to bring their A game and not play nice with other publishers and give away their biggest tricks.
Along with the trailer, Square announced special editions of the game available to pre-order.
Guatemala volcano: Dozens dead, injured or missing after Fuego volcano erupts
The volcano erupted shortly before noon (4am BST), with lava beginning to flow down from the mountain at around 4pm (11pm BST). Searing flows of ash mixed with water and debris gushed down the volcano's flanks, blocking roads and burning homes.
Developer Platinum Games, which also made Nier: Automata, gave a glimpse of its upcoming project with a timeline-centric trailer.
E3 2018 marked Square Enix's return to holding a press conference at the event, as its last showcase was at E3 2015. It also comes with the Edition of Light's DLC, one Pep Pop that peps up all active allies and 15 more Seeds of Skill. The reveal of a new world, or an early look at its Big Hero 6 locale?
While it is the eleventh mainline entry in the critically acclaimed series, DRAGON QUEST XI is a completely standalone experience that features entirely new characters, a beautifully detailed world, finely tuned turn-based combat, and an immersive story that will appeal to long-time fans and franchise newcomers alike.
Not that we're complaining, as the sandbox destruction looked as fun as ever - especially with the new extreme weather effects and more versatile grapple hook.