The answer to the question "what does the "B" stand for?" was revealed on Monday morning - burgers.
The restaurant recently stated the they would be changing their name from IHOP to IHOB.
"Why couldn't you be worldwide house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes". Not breakfast, as many had speculated over the past few days.
IHOP hosted a Twitter poll, taking guesses for what the B could stand for.
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"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said.
Wendy's, the fast-food chain known for square-shaped burgers, responded to a fan asking if it was going to let IHOb sell burgers on its block.
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There is some talk on social media about the name change being temporary, but we will just have to wait and see. "The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they're soon to become world famous, too".
Naturally, other restaurants and brands also had some fun at IHOb's expense. "Burgers are the most consumed entree item for men, women and children in America", he said. This letter swap is a promotion to show off the 60-year-old chain's new line of burgers and to emphasize the lunch and dinner options available at the iconic breakfast spot.