AMC taking on MoviePass with new movie ticket program

AMC Theatres unveils $20-a-month rival to MoviePass

AMC Theaters Set to Challenge MoviePass With New $20 Subscription Plan

You'll be able to use it at all AMC locations, including the Dine-in and Classic theaters across the U.S. In addition to being able to see the movies, you also get all the benefits of AMC's Stubs Premiere, which includes VIP service at AMC theaters, no online ticketing fees, and savings on food and beverages while at the theater at no added cost.

Stubs A-List is so far the biggest competitor to other rival subscription services like MoviePass, which limits its subscribers to one 2D movie a day and each unique movie can be viewed only one time. Enrollment for the service beings on June 26, and as soon as you enroll the benefits are immediately available. AMC, which has blocked MoviePass sales at some of its theaters, has been a vocal opponent of MoviePass' model.

MoviePass has made headlines in the past year for disrupting the movie theater experience at a time of uneven attendance at movie theaters.

That "sustainable" reference is a clear dig at MoviePass, an independent movie ticket subscription service that has been losing millions of dollars with monthly rates as low as $6.95 as it has built a subscriber base that recently passed the 3 million mark.

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Helios and Matheson Analytics issued a warning about the company's ability to stay in business in a regulatory filing in April.

AMC Theatres chief executive Adam Aron pointedly noted Wednesday that AMC's program was set at "a sustainable price". However, since it's only AMC theaters, users won't have access to a lot of the independent cinema that has been thriving with MoviePass.

In response, MoviePass tweeted that AMC's plan is 'Twice the price for 1/4 the theater network and 60% fewer movies. As it turns out, the theater chain was simply biding its time before launching a new AMC Stubs A-List program to compete directly with the movie subscription service. "We want to make movies more accessible, they want more profit".

Which subscription option do you find more appealing?

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