Rumor: Google is working on its own game streaming platform

Google’s next big thing might be a gaming service to take on PS4, Xbox, and Switch

Google Is Entering the Console War (Report)

According to Kotaku's sources, Google is working on a project now codenamed "Yeti" which consists of some kind of streaming platform, home hardware to utilise said platform and partnerships with game developers, including potentially acquiring some studios. That's the same approach NVIDIA took with its own game streaming service, GeForce NOW, and it looks like Google is trying to emulate the same strategy.

According to Kotaku, who claim to have heard from sources who "have either been briefed on Google's plans or heard about them secondhand", Google now has a "three-pronged" strategy in place for a new gaming system to rival those now on the market. Google is also reported to have recently met with a number of game developers and publishers with this in mind. It's too early to know for sure, but Kotaku's sources suggest that it will "offload the work of rendering graphics to beefy computers elsewhere, allowing even the cheapest PCs to play high-end games".

This all sounds incredibly cool and game-changing; but can Google actually pull it off? The worldwide technology company has been eyeing the gaming industry for at least five years, as I can remember when Google was making moves to acquire Twitch before Amazon scooped it up.

"Imagine playing The Witcher 3 within a tab on Google Chrome", one of Kotaku's sources said. Numerous rumors we've heard need to be presented with some skepticism until we actually see them in action. Instead of opening up your laptop or checking your phone for a guide, you could press a button to activate an overlay on your screen that cues up a YouTube walkthrough of the game you're playing.

Jinx of the world cup defenders
No team has ever won its first two games at the World Cup and not advanced in group play where the top two teams go through. This is a courtesy reminder that Brazil lost a World Cup semifinal match in 2014 to eventual champion Germany 7-1.

Kotaku also points to the ongoing issues with video game streaming, specifically the effects of slow internet speed that make it hard to download large chunks of gaming data. Of course, this would still require a strong internet connection.

"Creating a new service to sell games, creating new games or working with existing games companies would give Google, Netflix and Snapchat increased audience appeal, more features and services, and help them make more money".

Google has a history of skirting close to launches and then pulling back, so whether they're really serious about jumping into launching a cloud gaming service is the big question. Microsoft, Nintendo, and Sony are now running the game with their Xbox One, PlayStation 4, and Switch consoles, but Google refuses to be left out. Google hired Phil Harrison-who has played major roles at both Sony and Microsoft-earlier this year, and many other hires have been made of top-tier talent from EA, PlayStation, and more.

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