The latest launch emerges weeks after OnePlus announced that the OnePlus 6 surpassed the mark of one million sales globally within 22 days of its launch that happened in May. The phone will be available in plenty of markets, including the US, India, and Europe, although expect a gradual launch if you can't find it just yet.
Having more color options when buying a smartphone is always a good thing, and this OnePlus 6 Red is a good-looking device that stands out from the other OP6 colors. Increasing the brightness of the red coating also proved to be a challenge for the team at OnePlus.
At the end of the day, we can probably all agree this is an extremely stylish piece of mobile equipment, and yet it's priced the same as 8GB RAM/128GB storage Midnight Black, Mirror Black and Silk White editions.
With respect to color variants, the strategy of OnePlus has been to release a new phone with standard colors, followed by special color variants released at a later point in time.
"The OnePlus 6 Red is created to match power with style, with attention to detail paramount".
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The OnePlus 6 Red is now official with a bright red finish, 8GB of RAM, and 128GB of built-in storage. To maintain a bright coating, the design team made a decision to include an evaporated layer of brightening film that cost around $5 to make crystal clear.
"We believe power and attitude can be both elegant and humble, and we have strived to achieve this with the OnePlus 6 Red Edition, " said Pete Lau, CEO and Founder, OnePlus. We worked to avoid an overly bright red color while still capturing a sense of self-confidence and positivity.
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Unlike the previous variants, the OnePlus 6 Red Edition is claimed to be designed through a "never-done-before" technique using optical coating, evaporative film, and six panels of glass.