Wimbledon relaxes cellphone ban ahead of World Cup semifinal

Novak Djokovic is hoping to see a full court for the men’s final but the lure of football may be too much to resist

Novak Djokovic is hoping to see a full court for the men’s final but the lure of football may be too much to resistREUTERS;PA

Moreover, Lewis said the All England Club would not erect TV screens on the grounds so ticket holders could watch the World Cup, nor will they use the existing oversize screen on Henman Hill behind Court No. 1 for any objective other than tennis.

Federer, who cruised through to the quarter-final of the men's competition on Monday, said he was not anxious about the football disrupting Sunday's final.

With almost half (63 per cent) of consumers choosing to watch the World Cup final, brands looking to jump on the conversation taking place online will thrive by anticipating the second-screen commentary and analysis.

Lewis said the tournament had learnt its lesson after showing the 1996 European Championship semi-final between England and Germany, which was decided on penalties, on the big screen.

Asked yesterday if he had concerns about noise from the Centre Court crowd, Federer light-heartedly replied: "I'm more concerned the World Cup final will have issues because the Wimbledon final is going on".

The final will be played at the Luzhniki Stadium in Moscow.

In preparation for the game, Wimbledon bosses have wrapped a condition that bans phones and tablets so that tennis and football fans can stay on top of both sports at the same time, The Times reports.

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The men's final is scheduled to take place at 2pm on Sunday while the World Cup final starts two hours later at 4pm.

The rules of entry to the All England Club, which hosts the grass-court classic, state that ticket holders must turn off cellphones and electronic devices when in the stands. "We had superb tennis going on and we were benefiting from modern technology where people were able to follow the football, enjoy it, without disturbing other people", said Lewis.

"We didn't have one single complaint of anybody here feeling that the football interfered with their enjoyment of Wimbledon".

Fans are being treated to a hectic day of tennis at SW19 on Manic Monday, with world number one Rafael Nadal and three-time champion Novak Djokovic also due to play.

That game was broadcast on the big screen at the Wimbledon grounds.

"They'll hear every point, Wow, love-15, 15-30".

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