In a step aimed at curbing the prevalent sexism in football, FIFA (Fédération Internationale de Football Association) has launched a crackdown on broadcasters asking them to avoid focusing on "hot women" during matches.
FIFA's Head of Sustainability and Diversity Federico Addiechi this week asked broadcasters of the 2018 World Cup not to focus too much on women in the stands during the tournament.
He said: 'We've done it with individual broadcasters.
FIFA Secretary General Fatma Samoura said on Wednesday that Russia's staging of the football World Cup had set the bar high for Qatar, the tournament's next hosts in 2022.
Anti-discrimination group Fare Network has been working to monitor discriminatory behaviour around World Cup games.
Racism was predicted to be the main World Cup problem because of longstanding issues in Russian soccer and other European fan bases.
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Federico said Federation Internationale de Football Association has reportedly been working with Russian police to identify men who have allegedly assaulted these female reporters and fans, resulting in these men forfeiting their game tickets and being forced to leave the country, according to The Irish Examiner.
Amid the surge of football enthusiasm that followed the national team's achievements at the domestic 2018 FIFA World Cup, Russia should think on how to develop the sport, he said.
"This is one of the activities that we definitely will have in the future - it's a normal evolution", he said.
"Surely, the level of competitions will decline, and footballers will have to cope with that". In what can be called as objectification, young and attractive women have often found screen time, evoking responses from the broadcasters as well as fans.
It is understood that more than 20 supporters were identified by the authorities and they lost their FAN-IDs and were sent home. "It is the best World Cup ever", said Infantino, two days ahead of the final between France and Croatia.