Adidas promises to use only recycled plastics by 2024

Adidas пообещал к 2024 году использовать только вторичный пластик

Adidas Pledges To Only Use Recycled Plastic By 2024

The sportswear giant Adidas has been trying to cut down on its use of new plastic over the last few years-it has stopped providing plastic shopping bags in its stores, and started using recycled ocean plastic debris as a material in certain shoes and other products.

Adidas is diving head first into the sustainable products front. With that in mind, Adidas shirts, shorts, leggings, shoes and more would be entirely recycled by 2024.

The company will also stop using "virgin" plastic in its offices, retail outlets, warehouses and distribution centers starting in 2018. Within six years, the company plans to have made a complete transition to recycled polyester, meaning 100 percent of polyester used in its products will be recycled (not "virgin"). Additionally, the company is expecting an uptick in its Parley shoes - shoes made out of plastic waste that's been saved from ending up in the ocean.

According to Financial Times, Adidas expects 5 million in sales of recycled footwear this year and 11 million in 2019.

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It would appear the shift to recycled plastics will have no impact on product quality, and some analysts have pointed that it may even drive increased sales as their recycled products and environmentally-minded image will appeal to a broader base of consumers.

The pledge specifically said the company would eliminate "virgin" plastics.

Global use of plastic has increased greatly over the last 50 years. More than 70 percent of the plastics made by us humans winds up in a landfill or in the waterways of the world, and making plastics accounts for 6 percent of the world's oil consumption. "The reuse rate is awful compared to other materials", it notes, "58% of paper and up to 90% of iron and steel is recycled".

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