Walmart may be the next giant to enter the video streaming wars, according to a report from The Information.
The Walmart pay service would charge $8 per month, according to The Information. However, this figure includes subscriptions to multiple on-demand services within one household: 11.1 million households (39.4%) have at least one of either Netflix, Amazon or NOW TV. The $8 price point will aim to attract consumers in those middle states, as well as people who are looking for a cheaper service than Netflix. It is possible that Walmart is looking into launching a stand-alone ad-supported video service breaking it away from Vudu, but the way it was reported makes it sound like this would be something new that Walmart has never done before.
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Instead, he passed control to his two adult sons, Eric and Donald Jr., and a senior Trump Organization executive. Eric Trump wrote on Twitter that Trump properties do not profit from US government business.
New research from the United Kingdom regulator Ofcom has found that while the appetite for streamers such as Netflix is increasing, the amount of money spent by broadcasters the BBC, ITV, Channel 4 and Channel 5 on new, UK-made TV programmes fell to a 20-year low.
The already fractured world of streaming video could have another big player on the horizon as Walmart is reportedly considering a move into the space. But neither Movies on Us nor Vudu are anyway near as popular as Netflix or Amazon Prime Video, and Walmart likely wants to grab some of the eyeballs that Netflix and Amazon pull in every day. Netflix, Amazon, Hulu, and Apple all plan to spend billions in the coming years to produce original shows and movies, hoping new content will garner success similar to that of Netflix's Stranger Things, Amazon's The Marvelous Mrs. Maisel, and others.