"Given Amazon's prodigious spending, it is safe to say that any day compared to the prior year should be much better from a sales perspective", Moody's analyst Charles O'Shea said.
Packages ride on a conveyor system at an Amazon fulfillment center in Baltimore on August 3, 2017.
Amazon Prime Day 2018 is finally here once more, and with it are a swath of excellent gaming deals that you'll definitely want to jump on.
Still, the hiccups could mute sales and send shoppers elsewhere during one of Amazon's busiest sales periods that's also a key time for it to sign up new Prime members.
Prime Day deals begin at 12pm PT / 3pm ET on Monday July 16.
Packages move along a conveyor belt at the Amazon.com Inc. fulfillment center in Robbinsville, New Jersey, June 7, 2018. The Fire TV Stick not only was the No. 1 selling Amazon device, but also the best-selling product from any manufacturer in any category across Amazon globally. Prime Day also lasts six hours longer than previous year. Amazon created the discount event four years ago to mark the companys 20th anniversary.
Amazon launched Prime Day in 2015 and by 2017 it was its second biggest shopping day, topped only by Cyber Monday. By about 4:30 p.m., many Prime Day links were working. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.
Prime membership perks include free same-day delivery on eligible products, exclusive shopping deals and a vast library of movies, TV shows and music for streaming across multiple devices.
This year's Prime Day may be remembered for the dogs, not the deals.
Bose QuietComfort 25: was £289.95, now £139.95 at AmazonFour years old and still one of the best noise-cancelling headphones on the market.
"We believe Amazon's Fulfillment Center jobs are excellent jobs providing a great place to learn skills to start and further develop a career", the company said in comments emailed to Reuters.
Deals on Prime Day are not available to everyone.
Kensington Palace releases photos from Prince Louis' christening
At the baptism the family of the Duke and Duchess of Cambridge for the first time appeared in full force - with three children. Louis was sound asleep as he was carried into the Chapel Royal by Kate for the christening ceremony which lasted 40 minutes.