Apple is the first $1 trillion company in history

Apple becomes world’s first public company worth $1 trillion

Apple Is Now Valued At One Trillion And They Are The First American Company To Reach That Milestone

News media have been covering a so-called race between Apple and Amazon to reach the trillion-dollar mark, with Google's Alphabet and Microsoft trailing behind.

Still, concerns remained over the U.S.

Jobs' vision, showmanship and sense of style propelled Apple's comeback.

There's a disconnect between the investment narrative about Apple and its profit reality. Since Cook became CEO, Apple's annual revenue has more than doubled to $229 billion while its stock has quadrupled.

Apple was founded in a Silicon Valley garage by college dropouts Steve Jobs and Steve Wozniak and their friend Ronald Wayne in 1976.

Now it seems as if Apple is putting its foot on the R&D gas, hoping it will result in more innovation.

If Apple hits a growth wall in coming years, it's not hard to imagine the company facing similar calls to justify its climbing research-and-development bills.

The historic valuation Apple reached Thursday is a culmination of the "Think Different" motto of its 1997 ad campaign featuring the famous "Crazy Ones" ad.

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Trump's refusal to condemn the hate groups responsible for the violence "threw [Kelly] for a loop", according to The Daily Beast. Kelly's allies have said he took the job out of a sense of duty and he has not exactly hidden his simmering dissatisfaction.

"I left Apple twice", Kawasaki said with more chuckle than notes of regret. Ives continued to say: "It just speaks to the vision that [co-founder Steve Jobs] and now [CEO Tim Cook] have had in making sure Apple isn't just a hardware company".

Cook hasn't escaped criticism, however. The iPhone now accounts for almost two-thirds of Apple's revenue.

Cook has put a focus on digital content and services, positioningAppleto make money from music, movies, apps, subscriptions and more - all sold to the vast "install base" of people using devices made by the company. In August 2011, 18 months after iPad was launched, the firm was worth a whopping $624 billion.

But this isn't another tale of Apple's impossible-to-believe profit power, because Apple isn't the powerhouse that it used to be.

But that calculus changed under the administration of President Donald Trump, who pushed Congress to pass a sweeping overhaul of the USA tax code that includes a provision lowering this year's rate to 15.5 percent on profits coming back from overseas.

What happened: Apple's market value crosed the $1 trillion mark today-a first for any publicly traded United States company.

Apple's cult following is largely credited to Kawasaki, who coined the phrase evangelism marketing, a strategy that helps companies get customers to believe so strongly in a product that they try to convince others to buy it.

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