Still, concerns remained over the U.S.
Jobs' vision, showmanship and sense of style propelled Apple's comeback.
There's a disconnect between the investment narrative about Apple and its profit reality. Since Cook became CEO, Apple's annual revenue has more than doubled to $229 billion while its stock has quadrupled.
Apple was founded in a Silicon Valley garage by college dropouts Steve Jobs and Steve Wozniak and their friend Ronald Wayne in 1976.
Now it seems as if Apple is putting its foot on the R&D gas, hoping it will result in more innovation.
If Apple hits a growth wall in coming years, it's not hard to imagine the company facing similar calls to justify its climbing research-and-development bills.
The historic valuation Apple reached Thursday is a culmination of the "Think Different" motto of its 1997 ad campaign featuring the famous "Crazy Ones" ad.
John Kelly expected to stay through 2020
Trump's refusal to condemn the hate groups responsible for the violence "threw [Kelly] for a loop", according to The Daily Beast. Kelly's allies have said he took the job out of a sense of duty and he has not exactly hidden his simmering dissatisfaction.
"I left Apple twice", Kawasaki said with more chuckle than notes of regret. Ives continued to say: "It just speaks to the vision that [co-founder Steve Jobs] and now [CEO Tim Cook] have had in making sure Apple isn't just a hardware company".
Cook hasn't escaped criticism, however. The iPhone now accounts for almost two-thirds of Apple's revenue.
Cook has put a focus on digital content and services, positioningAppleto make money from music, movies, apps, subscriptions and more - all sold to the vast "install base" of people using devices made by the company. In August 2011, 18 months after iPad was launched, the firm was worth a whopping $624 billion.
But this isn't another tale of Apple's impossible-to-believe profit power, because Apple isn't the powerhouse that it used to be.
But that calculus changed under the administration of President Donald Trump, who pushed Congress to pass a sweeping overhaul of the USA tax code that includes a provision lowering this year's rate to 15.5 percent on profits coming back from overseas.
What happened: Apple's market value crosed the $1 trillion mark today-a first for any publicly traded United States company.
Apple's cult following is largely credited to Kawasaki, who coined the phrase evangelism marketing, a strategy that helps companies get customers to believe so strongly in a product that they try to convince others to buy it.