With the transcendent, blockbuster success of big and small screen fare such as "Empire", "Power", Girls Trip and especially Black Panther, Hollywood is once again considering something that was unfathomable just a five years ago: a Black man playing the iconic spy hero James Bond.
American film producer Antoine Fuqua stoked questions about Elba when he told Britain's Daily Star that Bond movie boss Barbara Broccoli had said "it is time" for a non-white actor to play agent 007.
After teasing fans about becoming the next James Bond, Idris Elba has four words for fans that think he is taking the role: "don't believe the HYPE".
But Elba? The British actor and his team have yet to respond to the rumors. It was accompanied by a heavily filtered selfie, where Elba glared into the camera with a resolute expression.
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Idris Elba as James Bond is a rumour that's been around for years, nearly as long as that one about Quentin Tarantino directing a "Star Trek" movie.
"You need a guy with physically strong presence".
A representative for Fuqua told THR, "He never had a conversation with Barbara about the franchise or about any casting".
Daniel Craig still has one final Bond film, the yet-untitled 25th in the series, which is expected to begin filming late in 2018.
But before fans go overboard, Elba posted another tweet a few hours later saying, "Don't believe the HYPE". "I dunno. Sounds good to me".